Privacy Policy — How jeli live Handles Your Data

jeli live collects personal information from players in order to operate a safe, compliant, and functional betting and gaming platform. We collect only what is genuinely necessary for the purposes described in this Privacy Policy. The categories of information we collect are outlined below.

1.1 Registration and Identity Data

When you create an account on jeli live, we collect the following information: your full legal name, date of birth, a valid Bangladeshi mobile phone number, a unique username, and a securely hashed password. We do not store your password in plain text under any circumstances. Where KYC verification is required, we may also collect a copy of a government-issued identity document such as a National Identity Card (NID), passport, or birth certificate.

1.2 Financial Transaction Data

To process deposits and withdrawals, jeli live collects information relating to your payment method. This includes your bKash, Nagad, Rocket, or Upay mobile money account number, Dutch-Bangla Bank, City Bank, or BRAC Bank account details where a bank transfer is used, and a record of all transactions including amounts in ৳ BDT, timestamps, and reference numbers. We do not store full card numbers; payment method data is handled in accordance with applicable data security standards.

1.3 Usage and Behavioural Data

We automatically collect technical and behavioural data when you access the jeli live platform. This includes your IP address, device type, operating system, browser version, session duration, pages visited, betting history, game play history, and clickstream data. This information is used to improve the platform experience, detect fraud, and comply with responsible gaming obligations.

1.4 Communication Data

When you contact jeli live support via live chat or any other communication channel, we retain records of those interactions including the content of messages, timestamps, and the nature of any issue raised. This data is used for quality assurance, dispute resolution, and training purposes.

jeli live processes your personal data only for specific, legitimate purposes directly related to the operation of the platform and our obligations to you as a player. We do not use your data for purposes that would be incompatible with those stated at the time of collection.

2.1 Account Management and Service Delivery

Your identity and contact data is used to create and maintain your jeli live account, verify your identity during KYC, process your deposits and withdrawals in ৳ BDT, and deliver the betting and gaming services you have requested. Without this data, we are unable to provide you with a functional account.

2.2 Fraud Prevention and Security

Technical and behavioural data — including IP addresses, device fingerprints, and session logs — is processed to detect and prevent fraudulent activity, unauthorised account access, money laundering, and any other conduct that breaches our Terms & Conditions. This processing is essential to protect both jeli live and its legitimate players.

2.3 Responsible Gaming Compliance

jeli live is committed to responsible gaming. We use behavioural and financial data to monitor for indicators of problem gambling, enforce self-exclusion periods, apply deposit limits set by the player, and restrict access where required by our responsible gaming obligations. For more information, please visit our Responsible Gaming page.

2.4 Customer Support

Communication data — including live chat transcripts and support tickets — is used to resolve disputes, respond to account queries, and improve the quality of our support service. Records are retained for the period necessary to close each matter and for audit purposes thereafter.

2.5 Platform Improvement and Analytics

Aggregated and anonymised usage data is used internally to understand how players interact with the platform, identify technical issues, improve navigation and performance, and inform decisions about new features and product offerings. Analytical processing uses anonymised data sets that cannot be linked back to an individual player.

2.6 Legal and Regulatory Compliance

Where required by applicable law or by a lawful request from a competent authority, jeli live may process and disclose personal data to meet its legal obligations. This includes cooperation with financial crime investigations, responses to court orders, and compliance with anti-money laundering requirements.

jeli live does not sell, rent, or trade your personal information to any third party. We share your data only in the limited, specific circumstances described below, and only to the extent strictly necessary for the stated purpose.

3.1 Payment Processors

To process your deposits and withdrawals, jeli live shares the minimum necessary financial data with our payment partners — including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, and City Bank. These partners act as data processors on our behalf and are contractually prohibited from using your data for any purpose other than completing the relevant transaction.

3.2 Game Providers

Where you play casino games or use sportsbook features powered by third-party providers — such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi — a session token and anonymised player identifier may be passed to those providers to load and run the game. Full personal identity data is not shared with game providers.

3.3 Legal and Regulatory Authorities

jeli live may disclose personal data to competent authorities — including law enforcement, financial intelligence units, or courts — where required by a lawful order or where we have a good-faith belief that disclosure is necessary to prevent fraud, financial crime, or harm to persons. We will notify affected players of such disclosures where legally permitted to do so.

3.4 Corporate Transfers

In the event of a merger, acquisition, or restructuring of the jeli live business, player data may be transferred to the successor entity as part of that transaction. In such circumstances, jeli live will notify affected players in advance and ensure that the successor entity is bound by data protection obligations at least as protective as those in this Privacy Policy.

3.5 No Marketing Third Parties

jeli live does not share your personal data with advertising networks, social media platforms, data brokers, or any other third party for marketing or profiling purposes. You will not receive targeted advertising from third parties as a result of having an account on the jeli live platform.

jeli live uses cookies and similar tracking technologies to operate the platform, remember your session, detect fraud, and understand how the site is used. This section explains what cookies we use and how you can manage them.

4.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on subsequent visits, maintain your login session, and store preferences. jeli live uses both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a defined period).

4.2 Categories of Cookies We Use

• Strictly Necessary Cookies: Required for the platform to function. These include session authentication cookies, security tokens, and cookies that remember your login state. These cannot be disabled without breaking core platform functionality.
• Performance and Analytics Cookies: Used to collect anonymised data about how players navigate the platform — which pages are visited most frequently, how long sessions last, and where errors occur. This data is used solely to improve the platform.
• Functional Cookies: Used to remember your preferences such as language, odds format, and display settings. Disabling these cookies may result in a less personalised experience but will not prevent access to the platform.

4.3 Third-Party Cookies

Some third-party game providers integrated into the jeli live platform may set their own cookies during game sessions. jeli live does not control these cookies directly. Please refer to the relevant provider's privacy documentation for details. jeli live does not permit third-party advertising or social tracking cookies on the platform.

4.4 Managing Your Cookie Preferences

You can manage or disable non-essential cookies through your browser settings at any time. Disabling strictly necessary cookies will prevent you from logging in and using the platform. Instructions for managing cookies in common browsers are available from your browser's support documentation. Continued use of the jeli live platform following review of this policy constitutes acceptance of our use of strictly necessary cookies.

jeli live retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The retention periods below represent our standard practice; specific circumstances may require longer retention where a legal hold or investigation is in progress.

5.1 Active Account Data

While your jeli live account remains active, we retain all data associated with it — including identity data, financial transaction records, and betting history — in order to deliver the platform services and comply with our ongoing regulatory obligations.

5.2 Closed Account Data

Following the closure of your account — whether voluntary or initiated by jeli live — your personal data is retained for a minimum period of five (5) years from the date of closure. This retention period reflects our obligations under applicable anti-money laundering and financial crime regulations, which require transaction and identity records to be available for regulatory inspection.

5.3 Support Communication Records

Records of customer support interactions, including live chat transcripts, are retained for a minimum of two (2) years from the date of the interaction, to support dispute resolution and audit requirements.

5.4 Anonymised Analytics Data

Anonymised and aggregated platform usage data — from which no individual player can be identified — may be retained indefinitely for the purpose of ongoing platform improvement and historical analysis.

5.5 Secure Deletion

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised using industry-standard data destruction methods. jeli live does not retain personal data beyond the periods stated above except where a lawful obligation to do so exists.

As a player on jeli live, you have a number of rights in relation to the personal data we hold about you. jeli live is committed to honouring these rights promptly and transparently. To exercise any of the rights below, contact our support team via live chat and clearly identify the right you wish to exercise.

6.1 Right to Access

You have the right to request a copy of the personal data jeli live holds about you. We will respond to verified access requests within a reasonable timeframe. The response will confirm what data is held, for what purpose, and with whom it has been shared.

6.2 Right to Rectification

If any of the personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Minor corrections — such as updating a username — can be made directly through Account Settings. More significant corrections, such as changes to your registered name, require KYC verification.

6.3 Right to Erasure

You may request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, or where you withdraw consent and no other lawful basis for processing exists. Please note that where jeli live is required by law to retain your data — for example, under AML regulations — erasure requests for those data categories will be declined for the duration of the mandatory retention period.

6.4 Right to Restrict Processing

You have the right to request that jeli live restrict the processing of your data in certain circumstances — for example, while the accuracy of data you have disputed is being verified, or while an objection to processing is being assessed.

6.5 Right to Data Portability

Where processing is based on your consent or on a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format. Contact support to make a portability request.

6.6 Right to Object

Where processing is based on legitimate interests, you have the right to object to that processing. jeli live will assess your objection and cease processing unless it can demonstrate compelling legitimate grounds that override your interests, or where the processing is necessary for legal claims.

jeli live employs a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. While no platform can guarantee absolute security, jeli live applies industry-standard practices appropriate to the sensitivity of the data involved.

7.1 Encryption

All data transmitted between your device and the jeli live platform is encrypted using TLS (Transport Layer Security). Sensitive data stored in our systems — including KYC documents and financial records — is encrypted at rest using strong encryption standards. Passwords are stored exclusively as salted cryptographic hashes and are never accessible in plain text form.

7.2 Access Controls

Access to personal data within jeli live's systems is restricted on a strict need-to-know basis. Staff members are granted access only to the data categories required for their specific role. All internal data access is logged and subject to periodic audit. Administrative accounts are protected by multi-factor authentication.

7.3 Infrastructure Security

The jeli live platform is hosted on secure infrastructure with firewalls, intrusion detection systems, and regular vulnerability assessments. Security patches are applied promptly. Our systems undergo periodic third-party security reviews to identify and remediate potential weaknesses before they can be exploited.

7.4 Data Breach Response

In the event of a personal data breach that poses a risk to players, jeli live will take immediate containment steps, notify affected players without undue delay, and report the breach to relevant authorities as required. Players will be informed of the nature of the breach, the data affected, and the steps taken in response.

7.5 Player Responsibilities

Data security is a shared responsibility. You are responsible for maintaining the confidentiality of your own account credentials. jeli live strongly recommends using a unique, strong password and enabling two-factor authentication. Do not share your login details with anyone. If you suspect your account has been compromised, contact support immediately.

jeli live reserves the right to update or revise this Privacy Policy at any time. Changes may reflect updates to our data practices, changes in applicable law, or improvements to the platform. We are committed to keeping this policy accurate and current.

8.1 Notification of Changes

Where a material change is made to this Privacy Policy — particularly one that affects how your personal data is used or your rights in relation to it — jeli live will notify active players via a prominent notice on the platform or, where appropriate, by direct communication to the registered mobile number on your account. The effective date at the top of this policy will be updated to reflect the date of the most recent revision.

8.2 Continued Use as Acceptance

Continued use of the jeli live platform following the effective date of a revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised policy, you should cease using the platform and contact support to close your account in accordance with the procedure described in our Terms & Conditions.

8.3 Contact and Queries

If you have any questions about this Privacy Policy, the data we hold about you, or how to exercise your privacy rights, please contact the jeli live data support team via live chat on the platform. Our support team is available 24 hours a day, 7 days a week. You may also write to us using the contact email displayed on this site: [email protected] (plain text only — this address is not a clickable link).